The game was then renamed as an in joke after the company's founder Jack Tramiel. Kieller said "We were led to believe that certain people at Commodore felt Jack Tramiel looked like the red-face critter when he was upset. According to our Commodore contacts, if Jack Tramiel was upset and yelling at you it was known as a Jack Attack." This was confirmed by Commodore marketing strategist Michael Tomczyk. "He chuckled when we named one of the games Jack Attack, which was an inside joke. Jack was short and round in stature but had a deep booming voice that could shake the walls. I don’t think he realized the meaning of Jack Attack but he knew it was about him. He never said much about it, he just allowed it to happen."